Consulting

BUSINESS STRATEGY CONSULTANTS

Annara have built a team of world class consultants, analysts & researchers to undertake and advise on growth projects from start to finish.
We work along side business owners and founders with a maximum annual turnover of £5 million.

When things are not going to plan, we step in and evaluate your business and identify problems
that need fixing and areas that have been neglected and require focus. We establish your weakness so we can add value where you are not.

We study and analyse the market and competition, to determine areas of growth.

We profile the audience, existing customers and potential customers to understand their needs and where they are looking so we can trade attention accordingly.

We assess employee engagement and motivation. It is an approach that increases the chances of business success, contributing to organisational and individual performance, productivity and well-being.

Once we have a clear understanding of the issues that need addressing, we turn our focus to objectives & goals. We devise a bespoke strategy hand picking the optimum channels and tactics that will drive the business forward. We start by laying the foundation & monitor on going progress based on data and performance, adjusting and adapting to remain in line with our key performance indicators.

No matter how big or small, we’ll listen to your query carefully, offer free advice and discuss all the possible options.

HOW WE CAN HELP

OUR LIST OF CONSULTING SERVICES

REVENUE GROWTH

PRICING STRATEGY

COST REDUCTION

FEASIBILITY STUDY

MARKET RESEARCH

REVENUE GROWTH

Annara believe growth strategies are the single most important set of strategies to develop and maintain growth in any company.
Growth strategies are compulsory and not an option, however,
only 10% of small and medium size businesses succeed in achieving continuous, profitable growth.

Three Common Areas Preventing Business Growth

UNTAPPED GROWTH POTENTIAL

OVER DIVERSIFYING

STAGNANT OR DECLINE IN SALES

Untapped Growth Potential

Most companies do not operate to their full potential, therefore not generating as much money as they could.
We help business owners and founders to grow revenue and cut costs by discovering unexplored opportunities related to their core business.
We convert opportunities in to revenue streams by strategically implementing them into the existing business model.

Over Diversifying

Businesses struggling to grow their revenue can make the common mistake of branching out into too many new markets, products and services not associated with their core business, hoping that this will fill the void, resulting in over diversifying and spreading themselves too thinly.
We help businesses diversify from a strong core to achieve bursts of new growth.

Stagnant or Decline In Sales

Many factors can cause stagnation or a decline in sales including a change in market requirements, market saturation, new competition and advances in technology.
If a business model no longer serves its purpose, a change of strategy is required.


We look for diminished, hidden and neglected assets to bring to the forefront to serve as new platforms to aid with continuous growth.


PRICING STRATEGY

Deciding how much to charge for your product or service can make or break a business, and requires more thought than simply calculating your costs and adding a profit margin that sounds appealing.
Business owners need to consider a range of factors to ensure the perfect pricing for their product or service, somewhere between one that is too high to attract customers and one that is too low to cover your operational expenses.

Six Major Pricing Strategies

CUSTOMER VALUE

SKIMMING

COMPETITION

ECONOMY

COSTS

PREMIUM

Customer Value Based Pricing

Customer value based pricing uses the buyers’ perceptions of value as the key to pricing products and services.

Competition Based Pricing

Competition based pricing sets prices based on your competitors’ prices and market offerings.

Cost Based Pricing

Cost based pricing involves setting prices based on the costs for producing, distributing and selling the product or service.

Skimming Based Pricing

Skimming based pricing is designed to set high prices during the introductory phase of a product or service. The price is then gradually lowered as competitor products and services start to appear on the market.

Economy Based Pricing

Economy based pricing aims to attract the most price conscious customer.

Premium Based Pricing

Premium based pricing sets the selling price higher than the competition.


We have extensive experience in pricing strategies and are committed to helping clients tackle their specific pricing challenges and dramatically grow revenue.


COST REDUCTION

Annara help small and medium sized business owners and founders lower their costs, save money and to perform better overall.
We advise business owners on how to spend smarter to increase profitability,
whilst looking for missed areas of opportunity and efficient ways to grow profits.

Areas we analyse

OPERATING COSTS

OVERHEADS

PAYROLL

INVENTORY

We believe the art of cost reduction is about simplifying, refocusing and strengthening your company,
allowing you to capitalise on growth and expand your bottom line.
Our cost reduction analysis saves our clients up to 30% on operating costs, overheads, payroll and inventory.


We work with you on a fully transparent basis, allowing you to be in complete control of the transformation process.


FEASIBILITY STUDY

Annara undertake feasibility studies for our clients to determine the financial viability of a business idea and to emphasise any potential problems that could occur.

 Our strengths are in Market & Financial Analysis.
The ultimate outcome of any feasibility study is whether to proceed or not to proceed.

To come to a conclusion, we analyse the clients’ industry, market share, market potential, competition, potential buyers and chances of success whilst taking into consideration the capital required, returns on investments, gross profit margins and net income.


We recommend a feasibility study to determine financial viability to anyone considering a business venture that involves large financial investments.
Failure to perform due diligence can result in failure, loss of investment and debt.


MARKET RESEARCH

Annara knows that accurate data can be your best weapon when operating a business.

Our market research team gathers the facts your business needs, to make important decisions in a strategic manner.

We know how to get the latest data and use our skills and expertise
to communicate it in a way that allows you to stay ahead of the competition.

Market research helps simplify the decision making process while providing valuable insight into customer behaviour and views.


We help you identify the unmet needs of your business, analyse customer behaviour,
confirm market trends and determine the potential for success.


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