Increased Brand Awareness
Brand awareness is the top benefit that businesses experience from deploying social media marketing efforts. Many business owners state investing as little as 4 hours per week in social media created an increase in exposure.
Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.
Business owners found that posting content that adds value can increase traffic to their website and those who engaged in social media activities for a year or more reported an even more significant increase in traffic.
Encouraging social media users to interact with your content, leave a social media platform and visit your website is no easy task. An even mix of engaging posts, articles and well-formulated ads with a compelling call to action can help encourage consumers to visit your website.
Increased search engine traffic
While social media doesn’t directly increase search engine rankings, businesses that have been using social media for one year or longer see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.
To give yourself the best chance of ranking better through social media, create high-quality content that integrates your targeted keywords. Content such as blogs, infographics, case studies, business information, and employee photos will make your business’s social media profile intriguing and credible.
Business to Consumer Vs Business to Business
Not surprisingly, businesses in the B2C sector were more likely to develop a loyal fan base than businesses in the B2B field. Social media is not just about brands connecting with their customers; it’s about connecting people to people.
Most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey meaning businesses targeting B2B customers face a larger challenge when it comes to growing their Social Media following. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for businesses to target audiences based on interests, job titles and demographics. This opens the door for businesses in the B2B market to segment individual messages based on need.
Gain Marketplace Insights
Business owners felt that social media provided market insight that they did not previously have or reaffirmed what they already knew. What better way to know the thoughts and needs of your consumers than by directly talking to them?
Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favourite movies are, what their hobbies and interests are, where they work, and the list goes on.
Though it might go against what some marketers will tell you, there are still opportunities for brands to offer up value on social media and collect leads in return. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer. This can be done in ways such as competitions, special offers, polls & surveys, referral campaigns and discount codes.
The New Business Card
Social media platforms such as LinkedIn can help you connect before, during and after networking events, a conference or a meeting. People can get to know you prior to meeting you and be better equipped to talk in person. This is also very helpful for employees to get to know members of their organisation, especially if they work in a different department or location.
Still unsure whether Social Media would benefit your business?
Contact us today and we’ll explain how it can help you grow your brand, engage customers, keep up with competitors and measure results.